By Matik Kueth
The Managing Director of the Media Authority in South Sudan urged the public to prioritize mainstream media for verifiable information, warning against the rampant dissemination of misinformation and disinformation on social media.
Addressing a press conference in Juba on Tuesday, Alier voiced deep concern over the troubling trend of social media misuse, claiming that it contributes to unnecessary panic and fear among citizens.
“The misuse of social media platforms to spread misinformation and disinformation creates unnecessary panic and fear among the public. Every time we pick up our telephones to share a message on social media, we make a choice. That choice can either strengthen or weaken the social fabric of our society,” Alier said.
Alier described social media as a “double-edged sword,” admitting its power to link people and stimulate expression while also recognizing its propensity to be used for hate speech and propaganda.
“Social media has transformed from a simple communication medium into something more dangerous,” he warned.
He underlined the necessity of appropriate communication, particularly for political and religious leaders, citing their substantial influence on public opinion.
“To our politicians and religious leaders, your words carry immense weight. When you speak, people listen. We urge you to use this influence wisely and responsibly, to unite rather than divide, to heal rather than harm,” he stressed.
The Media Authority director also emphasized the importance of media outlets in countering misinformation.
“To our media houses, you are the guardians of truth in our society. Your crucial role in verifying information and maintaining journalistic integrity cannot be overstated. In an era where false information can spread at the click of a button, your commitment to fact-checking and responsible reporting serves as our first line of defense against misinformation.” he noted.
He further appealed to the civil society organizations to continue their important role as democratic watchdogs. As South Sudan grapples with disinformation difficulties in a complex social milieu, Alier’s appeal serves as a reminder of the communal duty required to handle the digital era wisely and ethically.